by Chilldor
Recently I came across an article in Red Herring about risks of walking and texting.
What was done to remedy it? British directory assistance company, 118118 wrapped the lampposts with cushions so people not looking ahead would not get hurt when hitting posts. Incidentally cushions had big 118118 logos printed on them!
Following Youtube video shows this humourously albeit without logos:
by Lauri Kinkar
In order to refresh and gather some new thoughts I happened to read about a funny campaign by Nivea. The idea and realization are a bit more than a year old but still deserve to be dwelled on.
The code name of the campaign was “TXT your worst ever fashion mistake”. Nivea asked people to describe their most embarrassing style slip-ups ever. An exciting approach – talking about funny slip-ups unites people at times more than sharing success. If all the answers are published day-to-day, you get a nice Nivea community, with whom the brand can communicate also in the future.
The people with best style slip-ups were awarded with the opportunity to be made more beautiful by Hollywood stylists. Sounds tempting, doesn’t it?
Lauri @ suit and white socks (once, by accident).
by Chilldor
SMS just turned 15 years old! According to wikipedia:
The first commercial SMS message was sent over the Vodafone GSM network in the United Kingdom on 3 December 1992, from Neil Papworth of Airwide Solutions(using a personal computer) to Richard Jarvis of Vodafone (using an Orbitel 901 handset). The text of the message was “Merry Christmas”.
The first SMS typed on a GSM phone is claimed to have been sent by Riku Pihkonen, an engineering student at Nokia, in 1993.
Happy Birthday and Merry Christmas, SMS!