Recently there has been quite a bit of talk about using text messages as mobile discount coupons. The main problem with sales campaigns based on the place of purchase is how to send the coupons to a certain group of clients and how to make sure later that each coupon is used only once.

Mobile coupon solution proves once more that the course of the campaign can be very successfully controlled by an added unique code – after showing the message, the code used in it loses its validity. As always the whole process is 100 per cent paper-free and according to my estimates it takes less than 15 minutes from the “production” of the coupons to the first purchase.