by Chilldor

Some quotes what is Web 3.0:

In May 2006, Tim Berners-Lee, inventor of the World Wide Web stated:^[16]

People keep asking what Web 3.0 is. I think maybe when you’ve got an overlay of scalable vector graphics—everything rippling and folding and looking misty—on Web 2.0 and access to a semantic Web integrated across a huge space of data, you’ll have access to an unbelievable data resource.

—Tim Berners-Lee, A ‘more revolutionary’ World Wide Web

At the Seoul Digital Forum in May 2007, Eric Schmidt, CEO of Google, was asked to define Web 2.0 and Web 3.0.^[17] He responded:

Web 2.0 is a marketing term, and I think you’ve just invented Web 3.0.

But if I were to guess what Web 3.0 is, I would tell you that it’s a different way of building applications… My prediction would be that Web 3.0 will ultimately be seen as applications which are pieced together. There are a number of characteristics: the applications are relatively small, the data is in the cloud, the applications can run on any device, PC or mobile phone, the applications are very fast and they’re very customizable. Furthermore, the applications are distributed virally: literally by social networks, by email. You won’t go to the store and purchase them… That’s a very different application model than we’ve ever seen in computing.

—Eric Schmidt

At the Technet Summit in November 2006, Jerry Yang, founder and Chief of Yahoo, stated:^[18]

Web 2.0 is well documented and talked about. The power of the Net reached a critical mass, with capabilities that can be done on a network level. We are also seeing richer devices over last four years and richer ways of interacting with the network, not only in hardware like game consoles and mobile devices, but also in the software layer. You don’t have to be a computer scientist to create a program. We are seeing that manifest in Web 2.0 and 3.0 will be a great extension of that, a true communal medium…the distinction between professional, semi-professional and consumers will get blurred, creating a network effect of business and applications.

—Jerry Yang

At the same Technet Summit, Reed Hastings, founder and CEO of Netflix, stated a simpler formula for defining the phases of the Web:

Web 1.0 was dial-up, 50K average bandwidth, Web 2.0 is an average 1 megabit of bandwidth and Web 3.0 will be 10 megabits of bandwidth all the time, which will be the full video Web, and that will feel like Web 3.0.

Source: http://en.wikipedia.org/wiki/Web_3.0

by Marino Bresciani

If you are an indipendent artists, and you sell from time to time your original works, then this SMS service created in the States last July can be inspring.

The US based company mixtART developed an SMS service that allows independent artists to sell their original works of art as wallpapers to mobile subscribers. With their service, they provided mobile users access to an art application, offering a variety of wallpapers created by an array of artists.

Many artists featured on mixtART were attending an international art exposition in San Diego from July 24 to the 27th. Over there, the artists were unveiling works of art, which customers would have been able to purchase immediately for their mobile phones.

The exposition included many local artists who took fully advantage of the new service. To have a review of those wallpapers, some of them are available on http://www.mymixt.com/mixtart.

by Chilldor

Recently we had an article about QR codes in the blog.
In case you want to try some out by yourself go first and download QR reader for your mobile phone.
Try those two links below:

BeeTagg

Kaywa

Now that reader is working try to read this QR code:

by Marino Bresciani

Hi there,

I come back on the topic of ordering food from home via SMS. Although there are not many scenarios currently running, one of those is quite successfull and has a consolidated activities since already 3 years and more. Let’s have a look at the german food company TelePizza and its sms service. You will easy discover that, although the system is rather extended and works in the same way for all their networked pizza shops, it can be easily reproduced with simple tools and applied to a local busines

So, how it works?

STEP 1 – First, the user has to register its mobile phone and home address – It can easily do so via internet, but also simply texting to the TelePizza shortcode its own home address right after the keyword ADDR

• Example: ADDR Marino Bresciani Huettenstrasse 48, 40125 Duesseldorff
• Reply (translated): Thank you, Marino. Your address (Huettenstrasse 48) has been registered.

STEP 2 – And after register, you just need to make up your choice. Easy easy, especially due their website but also to some nice flyer-based door-to-door campaign with all the weekly listing and the weekly specials. Give it a look here – how many choices?

And then, after you made your choice, it is time to order, simply by texting all the codes related to the items you would like to buy. For example, if I want to order a chi

• Example: TELE 418 74
• Reply (translated): Thank you, Marino. The order will be delivered to Huettenstrasse 48. The cost of the order is EUR 9.20

Payment is done directly to the pizza-boy, while you will pay also for the SMS sent to the TelePizza number

This service was successfull due to a series of good points:

• Good food at competitive price, even with a minimum order of 7.50 EUR
• Food comes straight to your home without any delivery costs
• The comfort of choosing calmly your favourite meal with the brochure
• A wide choice of food, not only pizza, but also meat, pasta, salads, drinks and desserts

So, if you are a owner of a restaurant or foodplace which provides also delivery service, and you would like to expand your business, this is a business case to take as very good example

by Marino Bresciani

I got quite impressive reviews from AQA, a SMS service that aims to answer any possible question and that is available right now in UK and Ireland.

And as I have a UK simcard in my card collection, then I decided to give it a try It wasn’t so difficult to choose my question.

“What is the cheapest way to travel quickly from the centre of Belfast to Piccadilly Circus in London?”

And I sent it exactly at 17.30.

Eight minutes later I get this reply.

“AQA: Catch a train to Antrim and then a taxi to Belfast Airport, from where you can fly with a range of budget airlines including Flybe: 00441392268500.”

Quite impressed for how fast and detailed the answer came to my mobile phone. A bit less impressed as they ask me to take a taxi which i believe is not the cheaper way to go there. Still.. it is definitely a service that can be really exported in other countries, as long as you have the opportune wide knowledge and a good sense for replying.

by Chilldor

If you have recently travelled or looked at magazines you have probably seen a strange black and with square shape barcode boxes. Actually you don’t have to go far – recent Mobile Monday in Toronto issued tickets that contained QR code – also known as “Quick Response” code. It is used to code and decode different information: business card, message, URL. Up to 7089 numbers or 4296 alphanumeric characters can be contained in one QR code.

Created by Japanese corporation Denso-Wave in 1994 QR codes have become recently very popular in Japan and in the rest of the World.

All one has to do to read the code is to have special program to decode 2D barcode and you will instantly have in your fingertips information hidden in its pattern. Next time you see it – check again it might be provided by Chilldor!

by Marino Bresciani

This post is just to point up a unusual trend that is becoming more and more popular in the states, especially those area that are mostly hit by the winter season. In this period of the year, many local radios’ websites provide updates on school closings via SMS. The phenomenum can be even more clear by having a look at this week’s top 50 in Google Trends. For example, in the picture below, eleven out of the top 37, are radio call numbers and most of them are in areas with snowfall.

The top radio affiliate, WHUD, is 100.7 F.M. in Westchester New York, and offers text message alerts about school and government center closings after heavy snowfall. Although similar services are already up since years, snow alerts appeal to one of the most highly sought markets-the coveted age demographic of pre-teens and teens. Interesting

by Marino Bresciani

For those of you who are interested in running SMS services in China, then you will be quite interested in getting to know that telephone users in China are approaching the 1 billion mark and Internet users are nearing 300 million, as reported by the People’s Daily Online.

By the end of October, total number of telephone users in China reached 979 million, including 627 million mobile telephone subscribers and 352 million fixed-line users. The mobile phone business is continuing to replace the fixed-line business.
At present, data services including text messaging and broadband Internet access account for 33.4% of total revenue in the telecommunications industry.

by Marino Bresciani

p>Sometimes simple ideas can lead to rather interesting business. And this presentation below describes the possibility of developing location based games which can be played through SMS.

Enjoy!

by Branimir Parashkevov

Hi everyone. As today is the 24th of December it’s a perfect time for some Christmas stories from the business world. I will begin with many people’s favourite McDonald’s. I have already told you a story about McDonald’s SoCal and you can read it again if you want in order to compare the strategies.

The name of the campaign that I am telling you about is “Merry Xmas in The Restaurant”. It was created by the well known 12Snap company and with the idea to create a new mass market sweepstake mechanism for McDonald’s Italy, where the clients can win while they are still in the restaurant.

The Motto of the campaign was “McDonald’s makes everyone a winner – Just send a SMS to Santa & get your gift within seconds.” On the cups in the restaurant there were printed numbers. Each customer that have sent SMS with those numbers receives a prize that can vary from mobile content as a phone call with Santa, a picture with him, a post card, to physical prizes as prepaid credit cards with 20 000 Euro, 13 000 free airtime prizes and 150 mobile phones.

According to MMAGlobal the campaign has reached the stunning 25% response rate and more than 1.5m customers in 5 weeks. With this numbers, it is considered to be the best mobile campaign of McDonald’s ever.