by Marino Bresciani

Here’s a cool marketing idea from Nike: bespoke shoes based on your own mobile phone snaps.

This is a part of a mobile campaign called PhotoID. Buyers can take a cameraphone snap of “brightly coloured subjects, such as street graffiti or clothing”, MMS it off to Nike and get a message back showing a pair of Nike’s 1985 Dunk high-top customised using the colours in the photo. Anyone who’s really taken with their shoes can then buy the customised footwear.

You can see a video of the service in action over at The Guardian.

This entry was posted on Monday, July 21st, 2008 at 7:31 am and is filed under MMS, Mobile Advertising, Mobile Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.