Influence of mobile services
by Chilldor
It is a somewhat refreshing experience to read this research conducted by AppTrigger. Unlike many similar articles and research summaries, there is little hype here and it lacks radical visions on how in two or three years time the whole life has moved into the mobile phone. Here they tell you that despite the avalanche of new mobile services, more than half of the mobile users in the UK use the phone still for the same activities as in 2003. The interpretation of figures is even too pessimistic in my opinion – standing in the midst of mobile services it is easy to overestimate their influence on an average user and sometimes a statistical reality check does you good. In my opinion it is good that a bit less than half of the mobile users have changed their habits in last couple of years.
Of those who use more advanced services, the following data emerged:
* Within the youth market (16 – 24 year olds) 62 per cent said that they download music or games;
* The ‘young careerist’ market (aged 25 – 34) said they are more likely to use their phones for PDA tools (diary, contacts and email) and checking websites (62 per cent and 69 per cent respectively);
* The mainstream age market (aged 35-44) make commercial transactions with their phones (39 per cent said they conduct transactions such as topping up their balance);
* The mature age group (45 to 55 year olds) were most likely to user their phones for checking websites;
* Only 22 per cent of mobile phone owners in all age groups said they have used Location-Based Services (LBS)