by Marino Bresciani

This is an idea that came out from Volkswagen, and it is somehow an extension of their policy about polling about all the usual customs of the people. For example, Volkswagen knows that 73% of the people want to take the tiny soap and shampoo from hotel rooms. They also know that 60% of ice cream buyers prefer cones over cups.

On an apparent quest to learn everything, Volkswagen’s launched SMS polls on a big screen on Times Square. In this picture, for example, you can see how VW asks for people preferences inflight.

Results are generally announced one day after, which is a nice invitation for the people to return to the store soon in order to see the results…

This entry was posted on Monday, June 2nd, 2008 at 10:13 pm and is filed under M-business, Mobile Advertising, Mobile Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.