Letter Search
by Chilldor
A nice and simple idea for a campaign based on collecting letters. Inside the product packages are hidden all sorts of letters, on proper-size cards – nice to put in a row (while having a beer?).
The buyer’s task is to:
a) collect all the letters in order to get the campaign slogan and text it (an automatic response message lets you know if the suggestion was correct).
b) if it is impossible to get all the necessary letters, the consumer can solve the task by offering the brand a new slogan.
The best idea is, of course, rewarded and when the slogan is really ingenious, also the advertising agency can benefit from it. For example, if you only managed to collect the letters o,o,o,o,b,h, then “boo hoo” could prove to be a very suitable slogan in a right context.