Safer texting or clever advertising?

by Chilldor

Recently I came across an article in Red Herring about risks of walking and texting.
What was done to remedy it? British directory assistance company, 118118 wrapped the lampposts with cushions so people not looking ahead would not get hurt when hitting posts. Incidentally cushions had big 118118 logos printed on them!

Following Youtube video shows this humourously albeit without logos:

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