The Biggest Style Slip-Up
by Lauri Kinkar
In order to refresh and gather some new thoughts I happened to read about a funny campaign by Nivea. The idea and realization are a bit more than a year old but still deserve to be dwelled on.
The code name of the campaign was “TXT your worst ever fashion mistake”. Nivea asked people to describe their most embarrassing style slip-ups ever. An exciting approach – talking about funny slip-ups unites people at times more than sharing success. If all the answers are published day-to-day, you get a nice Nivea community, with whom the brand can communicate also in the future.
The people with best style slip-ups were awarded with the opportunity to be made more beautiful by Hollywood stylists. Sounds tempting, doesn’t it?
Lauri @ suit and white socks (once, by accident).