Yahoo!- Mobile Internet Advertising?
by Martin Koppel
In the beginning of this week Yahoo! announced that they will offer graphical ads on T-Mobile’s Internet service, Web’n’walk.
Yahoo! has partnered with T-Mobile to offer exclusive graphical advertising on T-Mobile’s open Internet service Web’n’walk in the UK. They intend to launch the first mobile advertisements during the first half of 2008.
Phil Chapman, director, marketing, T-Mobile, said, “With conventional mobile marketing tools limiting the levels of interaction, banner advertising through the Internet on your mobile creates many opportunities for potential advertisers to adopt innovative marketing campaigns. We regard Yahoo! as a leader in display advertising, and with its deep understanding of the mobile space and the potential that mobile advertising can offer clients, we’re glad they are on board as our partners.”
Why is this announcement good? Well mobile Internet advertising seems to have a great potential in the future, since “Mobile Advertising in Europe” report by JupiterResearch revealed these facts:
* 64 per cent of marketers have planned to use banner advertising on mobile portals
* 68 per cent of marketers have planned to use banner ads on off-portal mobile Internet pages during the next 12 months.
* 58 per cent of marketers consider the mobile Internet to be the most service enabling future growth of mobile advertising
Great news for British marketers is that Yahoo! has also signed a similar deal with Vodafone, so soon Yahoo! can access to UK’s top two mobile operators.
