by Chilldor
eMarketer has conducted a survey called Mobile Brand Advertising, which among other things also shows the amount of money globally spent on m-marketing.

Compared to the year 2006, the amount of money in the mobile marketing is expected to double this year. Also the proportion of solutions listed under branding is increasing steadily. Yet, the domination of sales promotion is expected to continue due to the reactivity of the mobile as a channel.

I even dare to be more optimistic about the future, as the growth designed in that survey seems to depart from the present context. I believe that by the year 2011the straight forward classification of marketing activities into m-marketing and “other marketing” will be somewhat more difficult and, in fact, there is no point in drawing the line.

This entry was posted on Friday, December 7th, 2007 at 7:46 am and is filed under Mobile Advertising, Mobile Marketing, Mobile Marketing Campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.