Canadian Online Ad Spending Paradox
by Chilldor
Recent article in Emarketer talks about Canada’s online ad market development.
Karin von Abrams, senior analyst with eMarketer notes that while “the country has one of the best broadband infrastructures in the world and higher household Internet penetration than the United States” it’s firms “have generally been slow to advertise online.”
However things are changing. Read the full article here.
