Uncrowned Heads of the Mobile World

Maarja Semevsky

Now and then I follow up on the statistics about which country is the leader in using mobile phones and sending text messages. Mainly the leader is the USA, followed by Russia. But at the moment the studies are showing that Russians do not like talking on mobile phones or sending text messages, but what they do like is ordering and downloading different mobile contents from the internet.

It is not very surprising that also in Great Britain there are quite many text message senders – about 113 million personal messages a day.

India is surprisingly on the rise. According to experts, there are 5 million new mobile users every month and by the year 2008 India is expected to win a silver medal in the charts.

To make the situation more tense the Canadians have started to send more and more text messages. When one compares the years 2005 and 2006, striking differences can be seen. Namely in 2006 almost 3 times as many personal text messages were sent as the previous year, that is 4.3 billion messages instead of earlier 1.5 billion.

Probably not all the countries can be assessed by the same criteria as one has to take into consideration their culture and differences in consumer behaviour stemming from it. But it is evident that increasingly more and in increasingly more countries text messaging is used for communication.

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